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10.26.18

Once considered juvenile and unprofessional, GIFs are now not only fully accepted, but also an essential tool for social media and social media marketing! Grab your audience attention and stop the scroll with a great GIF! #LFPRTips

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06.22.18

Influencer marketing is a great way to get your brand in front of new audiences and add clout to any campaign. The trick is finding the right influencer. Until now. influence.co is a database of influencers in virtually every category. It gives you pricing and contact information so that you can enter the conversation in the know. https://influence.co/

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06.20.18

Building valuable content takes time, but it is critical to increasing your readership and list of subscribers. This is where hiring PR professionals can really pay off. http://www.lfpr.com/

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06.18.18

How you segment and target your audiences will have a huge impact on how or IF your message will be read. Broad strokes, like just marketing to one age group, are a common mistake. Instead, dig down within each segment to find the exact audience that is most likely to engage. Let us help you http://www.lfpr.com/

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06.15.18

Does your company have a plan in place for a potential crisis? If not, get one in place… like, yesterday. With information moving as fast as it does these days, a crisis can develop in a matter of hours (not days). As Judy Luk-Smit points out, a quick response using data is a great place to start. http://bit.ly/2J266PP

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06.13.18

How about an emoji that looks like you? Yes Please! The new iOS allows users to create an animoji from the ground up. This avatar is called “Memoji” and allows for even more personalization and brand building, but in a whole new way! http://bit.ly/2sKqnhW

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06.11.18

Looking to increase engagement on your social media channels? Make it a priority to reply to comments and messages. Not only will it show your fans you are listening but the back and forth conversation will increase your algorithm ranking, so more people will see the post. Try getting the conversation rolling by tagging loyal fans and asking them questions!

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06.08.18

Did you know that the average user will scroll through 300 feet of social media content in just one day!? That’s equivalent to the height of a very tall lady, the Statue of Liberty National Monument! 😲 Want to stop the scroll? ✅ Keep it short ✅ Maximize vertical space ✅ Have FUN!!! http://bit.ly/2L0YY2w | Via Social Media Today

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06.06.18

How people interact on your social channels will make or break your brand image. We analyze both positive and negative comments to give you real-time recommendations on improving loyalty. http://www.lfpr.com/services/social/

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06.04.18

Timing is everything. You can increase engagement on a Facebook post simply by posting at a time when your followers are online. Either refer to the global Facebook chart below, or better yet, go to your Insights page, click on Posts, and at the top of the page you’ll see a chart when your fans are online. Use this information to pick the best times during the day to publish on Facebook.

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06.01.18

How can you sell on social without being salesy? Pixel Productions Inc shares this helpful infographic with 7 methods to sell and engage while minimizing the slimy salesperson factor: http://bit.ly/2KMDM0m

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05.30.18

At LFPR, we focus our attention on getting you noticed by the people that matter. We work in a broad range of industries, from consumer products to consulting services, providing keen connections and quality advice. Learn more: http://www.lfpr.com/

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05.28.18

While the mythical Instagram “Shadowban” does not exist, there are some limits the platform puts on both personal and business accounts. Check out this great article and learn how to avoid temporary restrictions on your profile 👉🏼 http://bit.ly/2jXAOuk

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05.25.18

Newsletters with a higher open rate? Yes please! 📧 For this, we’d recommend Botletter, which automatically sends your newsletter to subscribers via Facebook Messenger! https://www.botletter.com/

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05.23.18

Your message is important to us, but even more important is finding the audience that won’t be able to stop talking about you. Learn more: http://www.lfpr.com/

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05.21.18

Algorithms are constantly changing to provide users a unique experience when using social media. This means that if you are promoting a business on social, you need to understand what types of posts are going to be prioritized. It is confusing, but thankfully our friends at Social Media Today created a simple infographic to explain the current state of the top social networks. http://bit.ly/2rsX4QX

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05.18.18

Did you know square videos draw longer watch times? If you are shooting video on your mobile device, there are many tools that can help you accomplish this. We like Square App’s powerful editing tools!

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05.16.18



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05.15.18

We are looking for an AWESOME graphic designer!

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05.15.18

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