The Importance of Saying ‘No’ to Distractions Masquerading as Opportunities

It’s tough for entrepreneurs to turn down opportunities but I’ve recently come to realize that saying “yes” all the time is limiting me much more so than saying “no” ever could. Saying “no” has, for me and many entrepreneurs, subconsciously always felt like a failure. Saying “no” is like conceding defeat but it’s really a fear of missing […]

02.04.15

Five Reasons 2015 is The Year for Exporting to the USA

With a brand new year upon us, you are probably thinking about where your company is heading. This is especially true for mid-market companies looking for export growth opportunities in the face of stagnant European economy. Indeed mid-market companies do represent opportunity in the UK economy. While mid-market businesses account for just over 1.37% of […]

01.23.15

4 Tips to Make Sure Your Content Isn’t Fluff

Content creation is now a mainstream PR tactic, as it should be. Content is a necessary part of a communication and PR program but there is a problem with how some PR pros approach content creation. The problem is that is a lot of content out there offering tips isn’t really insightful or inventive. To create […]

01.15.15

It’s No Longer a Question Whether to Use Social Media for Customer Service

It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now. Social media has become a leading medium for consumers to voice opinions about their every interaction they […]

10.22.14

5 Mistakes You’re Making When Producing Digital Content

At this point, I think we’re all familiar with bad content—it’s become part of our digital reality. The reason being is that “content marketing” has become such a huge push for advertisers in lieu of traditional ad models, as it is much more engaging. And because brands are hearing about how important it is for […]

10.13.14